Before choosing a CRM: is the issue the tool or the follow-up process?

A CRM can organize customer data and follow-up, but it cannot fix an undefined sales process on its own.

Before comparing platforms, map the customer journey: where does a lead come from, who follows up, when does it become a real opportunity, and what data does management need?

Once the process is clear, choosing a CRM becomes a practical decision based on fit, team size, and the level of structure your business actually needs.